Privacy Policy


We take your privacy very seriously. We will always be clear about why we need the details we ask for, and ensure your personal information is kept as secure as possible. How we do this is explained below. If you don’t agree with this Privacy Policy, please do not use our website.

The links below set out all you need to know about using this website. They detail legal sections, contact details and information about how things can change.

About Automyze and the AA

Motoriety UK Limited (“Motoriety”) and the Automobile Association Developments Limited (“AA”) have entered into an agreement whereby Motoriety are licensed to use AA branding to provide services to motorists via the (the “Website”).

All data collected via the Website is controlled by Motoriety. When you sign up for an account for the Website, your data will be shared with and transferred to the AA and AA Group to identify whether you are an existing AA customer. If you are an existing AA customer, certain information the AA holds about you, your vehicle and the products and services you receive from the AA, will be automatically uploaded to your account to get you started. When your data is transferred to the AA, the AA will also become a controller of your data in common with Motoriety. For details of how the AA will use your data please refer to the AA’s privacy policy.

In this privacy policy, reference to “we”, “us” and “our” refers to Motoriety and “you” or “your” refers to any person accessing the Website.

In order to facilitate a proactive service it is necessary for us to collect your data and pass this to trusted third parties, such as garages. This privacy policy explains how we will manage your data in more detail.

Motoriety UK Limited is registered in England and Wales (Company No. 8395224), with its registered office at 18 Hyde Gardens, Eastbourne, East Sussex BN21 4PT, United Kingdom.

The information we collect about you

When you access and browse this website (including when you register for our service and submit personal information to us) we may collect the personal information about you, including:

  • your name;
  • your date of birth;
  • your vehicle details;
  • your postal address, phone, fax and e-mail details;
  • IP address;
  • other data relating to you held by the AA; and
  • any other information that may be applicable to your vehicle and any products or services applicable to your vehicle including but not limited to servicing, repairs, breakdown cover and insurance.

If you provide a work email address we will not be responsible for third parties having access to any communications we send to you where those third parties are authorised to access your email account.

How we will use the information about you

We gather this information to:

  • process your registration;
  • provide you with relevant offers from third parties relating to your vehicle(s);

If you consent when registering with the Website, we and other carefully selected third parties, such as garages listed on the Website, the AA and other AA services (AA Tyres, AA Loans, AA Cars, AA Insurance and other AA branded products and services) may use your information to keep you informed by post, phone, mobile phone, email and SMS about current and new products and services which may be of interest to you.

We may also use the information you supply to perform market research or to remind you when vehicle-related maintenance or insurance renewals are due.

We may use aggregate information and statistics for the purposes of monitoring Website usage in order to help us to develop our Website and our services. We may also provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.

We will use your data for our own research, which may include but is not limited to for the purpose of detecting and investigating potential fraud. We may also provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the services we provide. We or our agents and subcontractors may contact you by post, email or telephone to ask you for your feedback and comments on our services.

Except as set out in this Privacy Policy, we will not disclose any of your information to other parties without your permission unless we are legally required to do so.

Monitoring or recording of your calls, emails, text messages, ratings and reviews submitted and other communications may take place for business purposes, such as for quality control and training; to prevent unauthorised use of our data systems and websites; to ensure effective systems operation; to meet any legal obligation; in order to prevent or detect crime; and for the purposes of our legitimate interests.

We may ask for your home, mobile phone number and email address to enable us to contact you about relevant products or services, to contact you if there is a problem with your account, or if there is another reason for doing so.

Third Parties

We will never disclose information about you to third parties except:

  • To fulfil your vehicle bookings for vehicle service and repair;
  • Where third parties administer part or all of the product or service; or
  • Where the third party provides services on our behalf.

If we provide information to a third party (either a provider of a product or a service, or an external data processing agency such as a mailing house) we will exercise the strict control over the third party contractually, restricting the information to the absolute minimum necessary, typically requiring it and any of its agents and/or suppliers to:

  • maintain the security and confidentiality of the information and restrict access to those of its own employees;
  • use the data for the agreed purpose only and prevent it being used for any other purposes by any other party;
  • refrain from communicating with you other than concerning the product or service in question;
  • return the data to us at the conclusion of any contract term, and destroy or delete any copies made of all or any part of the information unless copies are needed to be kept to comply with applicable law or regulations.

We may be required to pass on your information to the police or any other statutory or regulatory authority and in some cases exemptions may apply under the Data Protection Act 1998, whereby we can legitimately release personal data, e.g. to prevent or detect crime or in connection with legal proceedings.


We’re keen to find out what you like and dislike and your feedback plays a key role in helping us improve this site. We use independent companies to measure and analyse how people use our website. They use cookies to gather and collate information such as the number of pages viewed on the site, the number of visitors and common ways of arriving at or leaving the site. Doing this enables us to keep our content and navigation fresh and useful.

A Cookie is a small data file which is put on your device when you visit areas of our website. Our site-tracking cookies don’t contain name or address information, but they do contain a uniquely generated random number so that we can differentiate one visitor from another and the date and time of your last visit to the website.

‘Persistent cookies’ tell us if you come back to our website. These expire after a period of time or sooner if you delete them. We use them to help customise the site and to display relevant advertising on the websites you visit based on your visit to our website.
Cookies cannot affect your device, but they do collect information that can enhance your visit to our site. Some cookies enable sites to work while others help us learn about what people are browsing for.

Your web browser lets you restrict, remove or block both permanent and temporary cookies. For more information about how to do this, and about cookies in general, you can visit and

Certain cookies may be set as soon as you visit our website. If cookies are disabled on your device you will still be able to use most of this site however, it may limit what you can do.

We use cookies to ensure that you get the most from your visit. They improve your experience of the site because certain features work best with cookies. Feedback and information from the cookies can also help make the site better. By visiting and using this site, you agree to our use of cookies and other similar technologies.

The main types of cookies and what they do:

  • Strictly necessary: these cookies enable you to get the information or service you have asked for. They are essential as without them some of the service may not work.
  • Performance cookies: these cookies collect information about the pages you visit, where you go most often and whether you see error messages. The information is only used to ensure our website works well.
  • Functional cookies: these cookies remember choices you made to personalise the site.
  • Targeting or advertising cookies: these cookies collect information about your browsing habits (including details of the websites you have visited) which is then used to ensure that you receive advertising which is relevant to you.
How we protect your information

As required by the Data Protection Act 1998, we have put in place the following strict security procedures and technical and organisational measures to safeguard your personal information. We do not store your password as provided, a hash of your password is stored. This means we do not know your password and therefore will not be able to send you a reminder. Forgotten passwords must be reset. All documents you upload to our service are encrypted at rest and all communication with our system is done via SSL.

We will take steps to safeguard your personal information in accordance with the requirements of the Data Protection Act 1998. However, you should be aware that that use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

If you contact us electronically we may collect your electronic identifier, e.g. internet protocol (IP) address or phone number supplied by your service provider. This is to identify any repeat website visits or fraudulent behaviour.


The information you provide may be transferred to countries outside the European Economic Area (‘EEA’) that do not have similar laws protecting personal information as the UK. However, we will take steps to ensure adequate protections are in place to ensure the security of your information. The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein.

We regret that due to the functionality of other websites that connect to the Website, it is only possible to provide the services for vehicles registered in the UK.

Access to your information and updating and correcting your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information please send an email to us (our contact details are noted below). We may make a small charge for this service.

We want to ensure that your personal information is accurate and up to date. If any of the information that you have provided to us changes, for example if you change your email address, name or vehicle details, or if you wish to cancel your registration, please let us know by sending an email or letter to us at the address stated below. You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.

We will amend details as required, however we are obliged and permitted by law and regulation to retain certain types of data for a minimum period of time which is six years although may be longer if the statute or regulation requires.

If you prefer to opt out of any of our marketing activities you may do this at any time by contacting us. You will need to contact the AA separately to in relation to AA marketing activities. You can contact us by emailing The marketing of relevant goods and services is an integral and core activity of the Motoriety service and we believe that this will be beneficial to you. If you unsubscribe from marketing activity limited Website functionality will remain available to you, including reminders of key legal, administrative and maintenance requirements, however tailored offers in relation to your vehicle ownership may not.

Changes to the Privacy Policy

We keep our Privacy Policy under regular review. If we change our Privacy Policy we will post the changes on this page, and place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. This Privacy Policy was last updated on the 2015.

How to contact us

We welcome your views about our website and our Privacy Policy. If you would like to contact us with any queries or comments please contact us by email or post.

Links to other websites

Our website contains links to other websites operated by third parties. This Privacy Policy only applies to the personal information that we collect through the Website and we cannot be responsible for personal information that third parties may collect, store and use through their websites. You should always ready the privacy policy of each website you visit carefully.

External websites may also use cookies that we do not control so be sure to check how they use your information.